#DRIVE WITHOUT EXCUSE
A campaign to prevent traffic accidents
DRIVE WITHOUT EXCUSE
Created in 2017, the campaign highlights all the excuses given by drivers who committed some recklessness behind the wheel: the urgent call from the mother, an unpretentious toast with friends, the important message from the boss...
And so many other excuses that kill.
Divided into two phases, the first video had a surprising reach: over 10 million views. This engagement was highlighted in the Yellow May 2017 and gained continuity with the second phase. In all, six videos were part of the campaign in the second half. Check them all out here.
"People need to understand the urgent need to drive carefully. a second could mean life or someone's death"
Dr. Paulo Roberto Barbosa
IOC Director and Team Coordinator
of trauma of the Quinta D'Or Hospital (RJ)
Vídeos COI - Dirija Sem Desculpas
HIGHLIGHT YELLOW MAY 2017
A campaign in support:
Supporters:
Idealization:
